As a new fintech company launching their proposition to market Snap came to us with a challenge to create a bright, vibrant and moving identity for their audience. Aiming at a younger demographic who value the flexibility and freedom to access and control their finance, our creative needed clarity and cut-through. Crucially the visuals also needed to translate across the internal brand and give plenty of personality with animation where needed.
- Website design
The project began with a blank page – our favourite place to start – we developed naming options from on-site client workshops before gaining client approval on Snap. The name was chosen to evoke feelings of ease and simplicity, two properties valued by the core audience persona. Vision boards were developed alongside the name to show through the line brand applications that are brought to life with a few simple design principles based on colour and copy – designed to give the audience reassurance that their experience with Snap will be stress free and easy to navigate.
The brand was developed to carry both external and internal applications across a variety of media – including wireframes through to final website creative to be built by their internal dev team. These were supported by activation guidelines and a clear tone of voice to ensure consistency once activated for internal management. The guidelines were supported by a toolkit of digital assets for the client team to take forward.