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13 July 2024
How do you sell the feeling of a good night’s rest, safety, and comfort? How do you get a consumer to put their faith in something you cannot show them? It’s something that the travel and tourism sector have to consistently tackle when it comes to marketing. When your product is intangible as one night’s stay...
13 August 2024
It’s what the people want As consumers increasingly expect tailored experiences, hotels, bars, and restaurants must invest in emerging technologies to improve guest interactions and satisfaction. Research conducted by the UK hospitality consultancy firm, HVS London, which found that over 75% of consumers expressed a preference for brands that offer personalised services. It goes beyond the...
