VISUfarma - Punch Creative


VISUfarma is an ophthalmic specialist pharmaceutical company with a clear mission: to bring global innovation to European eye health.


Working within such a tightly regulated industry, VISUfarma needed an agency partner they could trust to get under the skin of their brand and create a clear, confident voice in a competitive market. This is where we came in. VISUfarma requested the help of our creative agency in Leeds to elevate their brand and bring cohesion to their portfolio of products. Our first mission was to rework their industry leading brand of dry eye drops, VisuXL.


In an industry heavy on word count, the brand needed to cut through the noise. We started by looking at the brand through the eyes of their audience and proposed to produce concise, simple messaging that people could relate to. Our aim was to simplify the science of the products and ensure the brand spoke like people, not like academic papers. To achieve this, we started by finessing the visual creative with less clouding and more clarity. We established a confident visual logic which could then be applied across all the brand’s products. We also wanted to give the campaign it’s own identity, so we focused on the development of a dedicated landing page.


“Punch are a fantastic agency to work with, but they’re more than just ‘an agency’. The Punch team really do go the extra mile and are a friendly bunch. When I first started in my role, I asked for some testimonials and client cases from them, and I’m now honoured to be writing one of these. Punch are great at understanding your company, your brand and your strategy and working with you to ensure you have the right tactics in place to reach your overarching goal. The team really understand our brands, and each brief is an extension of our umbrella brand – I can rely on them to create eye-catching, creative pieces each and every time, and rely on their guidance. I would highly recommend using Punch for any marketing support you may need.”

Jo Jarvis, VISUfarma Product Manager UK


Our support for VISUfarma includes:

  • Brand refresh with guidelines
  • Campaign creation
  • Website creation
  • Digital strategy
  • Content marketing
  • Animation