Overview
VISUfarma is a speciality pharmaceutical company that aims to be the predominant and leading eye health company. Their mission is to bring global innovation to European eye health but to do so they recognised the need to create a clear, confident voice in a competitive market.
This is where we came in.
VISUfarma requested the help of our integrated agency to elevate its brand and bring cohesion to its portfolio of products.
Our services:
- Organic and paid social media
- Brand development
- SEO strategy
- Long-form content and copywriting
- Product launch campaigns
Our process
Within such a tightly regulated industry with highly technical information, VISUfarma were looking for an agency that could fully immerse itself in the brand and cut through the noise.
This required an outside look at the brand through the eyes of its audience to spot areas where we could simplify messaging and create more engaging content. The brand refresh focused on crafting accessible copywriting, as well as creating visuals that were clearer and more concise.
“Punch are a fantastic agency to work with, but they’re more than just ‘an agency’. The Punch team really do go the extra mile and are a friendly bunch. When I first started in my role, I asked for some testimonials and client cases from them, and I’m now honoured to be writing one of these. Punch are great at understanding your company, your brand, and your strategy. They work with you to ensure you have the right tactics to reach your overarching goal.”
Jo Jarvis
VISUfarma, Product Manager UKDry Eye & Me
Set up by VISUfarma, Dry Eye is a community hub specifically for people who suffer from Dry Eye Disease. It provides educational resources and information about symptoms and treatments (including links to VISU’s product range).
We were tasked with producing and managing organic and paid social media content, as well as creating SEO-optimised blogs to drive high-quality traffic to their website.
Outcome
So far, working with VISUfarma, we’ve been able to not only carry out brand development, but establish a confident visual logic which then could be applied across all the brand’s products.
We continue to provide support with digital strategy, content marketing, creative, copywriting, and animation. Luckily for us, VISUfarma are driven by both logic and imagination, always grabbing the opportunity to find inventive solutions to their marketing needs – meaning, we’ve been able to get more creative in the long-term.
