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Latest news from Punch

Is X (Formally Known as Twitter) Having a Personality Crisis?

Popular social media platform X has experienced rapid changes over the last few years. In its current state, it’s almost unrecognisable from its 2006 launch as Twitter. With recent leadership changes, social media experts have pointed out that they’re rolling out a series of changes that seem to confuse one another.

The Power of Short-Form Video Content: How To Use It In Your Marketing Strategy

Over the last decade, we’ve seen a dramatic shift in digital marketing. Agencies need to be on their game regarding evolving trends and you’d be amiss to forget about short-form video content.

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✨ 6 Months at Punch ✨

Social Media Executive Georgie Wood and Junior Communications Executive Caitlin Mckenna have both just celebrated half a year with us (congrats, girls), so we asked them to share a little bit about their experience so far.

“I’ve tried my hand at a few things over the years, but I feel like at Punch I’m really coming into my own. I’m developing so much and being supported by the entire team to grow my skills across the board. I truly feel so much more confident.”

“In just half a year, Punch has been a whirlwind of learning and growth for me! I’ve discovered my passion for collaborating across teams to make social campaigns a reality, with the support of a legendary team.”

We’re so grateful for the positive vibes Caitlin and Georgie have brought to the office and we can’t wait to see what the next six months bring!

#AgencyLife #DigitalMarketingAgency #Leeds

We’ve said it once. We’ll say it again.

Every person in your audience is different – even if they share a demographic (age, gender, or location).

Instead of assuming your entire audience behaves and thinks in the same way, we want you to understand their triggers.

By knowing what they respond to, and how they like to receive their information, you can increase your sales with little effort.

Swipe to learn about “amiable” buyers – and remember, they could be 25 or 105, they're still people like you or I 👉🏼

For more information on buyer types, read our blog that deep dives into everything you need to know (Link in our bio)

#buyers #marketingstrategy #targetaudience

Marketing is always changing.

Your strategy should be too - especially if your goals often feel out of reach.

Whether it’s content and social or search engine optimisation, here are five signs it’s time to update your strategy 👇🏻

💡 Your budget has changed
💡 You’re not generating leads or sales
💡 Your business objectives have evolved
💡 You’re using the same, repeat channels, with the same keywords, that you have been for years
💡 You’re targeting everyone and anyone, not specific audience personas

And, for a bonus option... it’s been over six months since you last read it.

If you’re not flexible and adapting to the changing landscape, your marketing is going to get left behind.

Don’t worry. We can help. Reach out to our strategists today to discuss how we can supercharge your results (Link in our bio 🔗)

#MarketingStrategy #ContentMarketing #BusinessInsights

We don’t need an excuse to show off our pets, but since it’s National Pet Day, we will regardless 🤣🐶🐱

They’re notorious for stealing the spotlight in the office, but they’re absolute pros at their ‘jobs’—from greeting clients to walking around, and ensuring they’re sufficiently petted.

#NationalPetDay #petsofinsta #marketingagencylife

Think of someone in your age range or gender. Do you like all of the same things?

Of course not. As people there is one thing that ties us all together – we're fundamentally different. We’re unique.

And so are our purchasing decisions.

If someone tells you to split your audience by demographic, run the other way.

That’s an old school practice that doesn’t reflect our current market landscape anymore.

Just because you share certain identifiers with people (age, gender, income or location), doesn’t mean you have the same motivations, wants or needs from a product/service.

Not sure where to start? Take a look at our recent blog for an introduction into buyer types (link in our bio 🔗)

#BuyerTypes #AudienceInsight #marketresearch

We don’t care if you’re selling paper or a rocket ship - how exciting your marketing can be does not depend on what your product or industry is.

Emotions transcend “things”.

You need to engage with your audience – make them feel inspired and understood.

Everything can be a story. Anything can be made interesting.

Use tactics that excite you and that resonate with your customers, regardless of your sector.

Remember you’re marketing to people.

#BrandMarketing #DigitalMarketing #MarketInsight

You can’t fix what’s broken without knowing why first.

And you can’t dominate the marketing space in your industry without understanding what you’re up against.

By diving into market research before a campaign or strategy is developed, you can:

✍🏻 Learn invaluable consumer insights allowing you to tailor your marketing to meet their wants and needs
✍🏻 Identify new opportunities, e.g. gaps in competitor offerings or niche markets
✍🏻 Minimise risk enabling you to make informed decisions and anticipate potential challenges
✍🏻 Plan for upcoming trends and innovations
✍🏻 Differentiate yourself from your competitor set
✍🏻 Understand the right marketing benchmarks to evaluate your success against

It’s not only our favourite part of the process, but the most important.

#MarketResearch #AudienceInsight #BrandAudit