SHG is a large hospitality group dedicated to creating extraordinary experiences.
A family-run business with a brand commitment to positively impacting people’s lives, it was vital that they found the right marketing partner to share their story.
The Group currently operates a range of independent and IHG branded hotels, including Holiday Inn, Hilton, and Indigo, across the country.
- Content and digital marketing inc. social
- Paid and organic media
- Email marketing
- Creative, design, animation, video and photography
- Web development and SEO strategy
- PR and marketing campaigns
We were originally approached by SHG to help consolidate some of their simple brand collateral. From there, we were asked to review their website presence and propose how we could provide more strategic marketing support to their growing portfolio of hotels.
While some of these hotels already had an established brand, others didn’t, and we worked with them to create a brand that was unique to each hotel, including web and creative design, campaign management, and social media marketing.
“I have worked with Louise and Punch for just over a year and it’s incredible to think about what we’ve delivered in that time! All of our short, medium and long term plans are discussed and planned out in the minutest of details and delivered on time. I see Punch as an extension of my team, and someone who I can talk to at any time. Punch bring their relevant experts into different meetings to ensure we have the right people in the room at the right time. This means decisions are made correctly and quickly, giving us the agility we need as a business.”
Marc SaundersMarketing Director, Splendid Hospitality Group
We’ve been working with SHG for seven years, providing strategic communications, creative, and web support across their portfolio.
Since beginning our work with SHG in 2016, we have redeveloped their online portfolio, completing a range of creative campaigns to increase the revenue streams of each hotel.
We’re proud to still work with the Group, driving over 63,000 bookings in the past 12 months for their three key hotels, alongside reaching 10 million new users across social media and over 750,000 website visits.