DUNKIN’ UK wanted to increase footfall in stores by increasing brand awareness, encouraging engagement on social media and changing brand perception to be coffee-first.
After conducting a full situational analysis of all their existing marketing channels, their competitors and the wider industry we created a blended paid and organic social media strategy to help them achieve their overall business goal.
We identified that their greatest opportunity to increase brand awareness and generate loyalty and sales lay with a Gen Z audience. We devised Gen Z appropriate content pillars and crafted a strict social media style guide that would inform all social content moving forward and ensure it was always brand and audience-appropriate.
In the first 3 months of working with DUNKIN’ UK, we have delivered some SWEET results!
- 3.8M Social Impressions
- 22,753 Social Engagements (+1,185%)
- 4.33% Avg Engagement Rate
- 6.25% Increase in Brand Awareness (UK)
- 15% increase in positive sentiment (UK)