Are you ready to take your advertising game to the next level? You need to use TikTok ads!
Yep, you heard that right. TikTok: the app where people show off their dance moves and share lip-sync videos, is now a goldmine for brands looking to promote their products and services. In this blog post, our full-service marketing agency explains why you need to be advertising on TikTok, and answering some frequently asked questions to help you get started.
Why do I need to use TikTok ads?
TikTok ads are a great social media marketing tactic that our full-service marketing agency in Leeds highly recommends. Here are seven reasons why you should be using TikTok ads in your marketing strategy now.
1. Advanced targeting filters
TikTok’s advertising platform has a wide range of targeting options, allowing you to reach your audience with real precision. You can target your ads based on age, location, gender, interests, and even specific devices. You can also set up custom audiences based on customer lists, website and app data, or TikTok page activity. All of these filters mean that you can get your message in front of the people who are most likely to be interested in your product or service, making your advertising budget more effective.
2. Not just for Gen Z
It’s true that a large number of TikTok users are Gen Z, making it a great way to target a younger audience. However, with over a billion active users worldwide, TikTok has proven time and time again that it’s for all age ranges. You can target age groups really easily, and see your potential audience size to be reassured of the effectiveness before you spend.
“We recently ran a TikTok ad campaign for a luxury hotel group, with a target audience of 45+. The results were amazing! TikTok is definitely not just for Gen Z.” Phoebe, Social Media Strategist at Punch Creative, shared.
3. Low cost per result
You might be surprised, but TikTok ads are super cost-effective, particularly compared to other social media platforms! This means that you can reach a large audience without breaking the bank. Want some proof? Our marketing agency in Leeds has seen up to a 99% decrease in the cost per result of TikTok ads, compared to Facebook and Instagram ads. This makes it one of the cheapest social media advertising opportunities out there, with a great return on investment.
4. You can show your personality
TikTok loves brands to show off their personality, especially in ads! TikTok users are all about authenticity, and showcasing a brand’s personality is a great way to do this. Some of the most effective ways to show your personality include hopping on trending videos and audio, responding to common questions and poking fun at yourself. It gives brands such a unique and new approach to try, and is a great way to build positive brand associations.
5. Custom advertising objectives
As with any other marketing tactic, you need to choose what you want to achieve with your TikTok ads. The good news is, TikTok has seven different advertising objectives to choose from, meeting almost any goal. These include reach, traffic, video views, lead generation, community interaction, app promotion and website conversions. For the best end-to-end tracking results, install the TikTok pixel on your website and app.
6. Low production costs
TikTok videos are designed to be filmed and watched on your phone, so you don’t need to invest in any super fancy camera equipment to film a successful TikTok ad. We’d advise strong lighting, preferably natural or from a ring light, and a modern phone. The most effective ads are reactive and timely to what’s trending at the moment, so scroll your feed for inspiration.
7. You don’t need a TikTok account
That’s right, you don’t need a TikTok account to run ads! That means no excuses about how you don’t have enough followers or that it’s too hard to keep up with the volume of posting. All you need to do is create a TikTok ads profile, and you can set different ‘profile’ names for different ads, depending on how you want them to look.
How do TikTok ads work?
TikTok ads work very similarly to other social media ads, so if you have experience on other platforms, you should be able to pick it up. You can set a goal at the Campaign level, target your audience in the Ad Group, and then build your ad or ads in the Ad section. You can choose to boost existing posts, or create a brand new ad from scratch.
Are TikTok ads worth it?
TikTok ads are definitely worth it. As well as being super cost-effective, which makes them great for smaller budgets, they’re also a great opportunity to showcase your brand on a new platform. This blog lists seven reasons why you should be using TikTok ads in your marketing strategy now.
How much does one TikTok ad cost?
The amount you spend on your TikTok ads is completely up to you. TikTok advertising can be a lot cheaper than other social media sites, so it’s great for smaller budgets who want a bigger return on investment. You can set lifetime or daily budgets, as well as putting a limit on the cost per result.
TikTok ads offer a unique way to reach your audience with precision and creativity. With refined targeting options, high engagement rates, lots of creative opportunities, cost-effective advertising, and the ability to measure your results, TikTok is a platform you can’t afford to ignore. What are you waiting for? Get started with TikTok ads today and see the results for yourself!