Overview
ForHousing is a social housing landlord based across the North West, managing more than 24,000 homes. With an aim of improving the lives of communities, their portfolio includes important services like tenancy support, homelessness prevention, and tenant involvement groups.
Punch has worked with ForHousing since early 2021 when we first pitched for their design agency framework. Since then, we’ve gone on to win sole position on their website and digital framework, and continue to have a great partnership that’s in line with our shared values.
We’ve had many opportunities to flex our digital-facing creative muscles, not only designing and developing five websites, but creating and building a sustainable game that was launched across schools in Liverpool and Manchester.
Our services:
- Brand development
- Content marketing
- Campaign creation
- Video animation
- Social media marketing
- Communications strategy
- Gamification
The Future Matters game was recognised as excellent by the Department for Education, and was the first gamification project ForHousing had ever commissioned. We think it’s kind of cute, too.
Process
ForHousing’s initial requirements were for an agency that could offer them support with design, video, animation, content creation, and digital marketing. As an integrated marketing agency, we were able to deliver on all of the above, and also get stuck into various other challenges they brought to us.
One of our most successful ForHousing projects was the annual report which required a combined effort from the entire Punch team to create a multi-page report, infographic, digital brochure, and a series of animations. In 2023, we have developed this further into a digital report hosted on their website allowing further self-serve possibilities both for tenants, and the in-house ForHousing team.
We also created their Future Matters brand, from logo to straplines, to support the social housing landlord in empowering their tenants to make sustainable changes to reduce their carbon footprint.
“From the outset, the team at Punch listened carefully to the brief and came up with a concept that really hit the spot in terms of what we were trying to achieve. With excellent communication, flexibility and attention to detail, they went above and beyond to deliver a challenging project on time and are a genuinely lovely bunch of people to work with to boot! I saw them very much as an extension of my own team, which is exactly what I look for when working with an agency.”
Rachel Thomson
Head of Marketing and Communications, ForHousing
Outcome
We’re proud of our work with ForHousing, doing our part to support their communities to improve their wellbeing. The projects we’ve collaborated on have allowed us the space to develop new ideas and ways of doing things.
We believe that the best work comes out of strong client and agency relationships, especially ones with shared understanding and mutual respect. We continue to provide the team with a broad range of digital marketing services, and also manage their website portfolio.
