Spoiler: It isn’t. Artificial intelligence has recently rocketed in popularity, with 83% of businesses claiming that AI is a top priority in their plans. In this blog, we’ll be explaining how AI marketing works and what it means for marketers.
What is AI marketing?
AI marketing is the process of using artificial intelligence to help a marketing agency hit its goals. Popular AI software includes ChatGPT, Google Bard and Salesforce Einstein. The main reason for using AI marketing is speed, which is essential in this quick-paced industry.
How will AI affect marketing?
As AI is so advanced, it’s no surprise that many marketers are worried about AI essentially ‘doing their job’. However, it’s important to remember that AI won’t replace you. It is a tool to help you be even more effective in your marketing career. AI can reduce brainstorming time so you can focus on the bigger picture, generate content ideas, and relieve pressure on the production time of internal teams – meaning you get more time to focus on your digital PR and social media strategy.
How to use AI in marketing
There are thousands of ways that AI can be used in the marketing world. Keep reading as our full-service marketing agency lists a few of them out for you:
Predicting customer behaviours
AI can do the impossible – predict what your customers will do next. A good example of this is Google Analytics 4, which can work out the probability of a customer purchasing in the next 7 days. This also means that ads can use another level of targeting. For more information about GA4, read our blog: What is Google Analytics 4 (GA4)?
Chatbots can be implemented on websites by your web development team to give 24/7 support to customers. This means that common queries can be replied to automatically, which will save you a lot of time. In fact, according to a study by Gartner, chatbots can help businesses reduce call and email enquiries by 70%. However, you’ll still need to reply to the bigger and more complicated queries.
AI could write all of your content for you. But, it lacks one thing – human personality. It cannot think and imagine like you can. Instead, use it to help you write the content. AI can give you 50 blog ideas in 5 minutes, or plan our a keyword-dense blog from start to finish. So, if you’re stuck on ideas or need a plan for a blog, AI can help. But you’ll still need content marketing and content strategy experts to hand!
Personalise customer experience
When it comes to marketing, customer experience is king. AI marketing can help your business to learn about your consumer on a granular level, then appeal to them. One company that does this well is Netflix, which makes $1 billion from personalised recommendations every year!
Overall, AI should be used as your marketing agency’s personal assistant. It can never replace human employees, but it can help them. When used to its full potential, AI can have transformational effects on your marketing.
We hope you’ve learnt a bit more about how AI marketing works! Our full-service marketing agency in Leeds knows our stuff when it comes to AI.
To find out more about our marketing techniques, give us a follow on our social media channels @PunchCreative.