Leeds-based agency, Punch Creative has won a contract with personal car leasing company, ZenAuto.
ZenAuto, part of Zenith a leading independent UK fleet management business, first launched in February 2018 to meet increasing demand from drivers for personal leasing options. The business operates direct to consumers, not via brokers, and is designed to make it easier for drivers to find and lease their next car.
Punch Creative has been appointed to develop an engaging content marketing strategy which will support the business as they continue to expand.
The Yorkshire agency first came on board to assist with an internal launch, however, have since grown to support ZenAuto across a range of cross-channel marketing campaigns. Punch has been responsible for establishing the company’s unique tone of voice and creating a range of content which portrays key USPs, brand personality and company philosophy across a range of channels.
This account win comes after a period of growth for the agency, who has welcomed a number of new clients over the past couple of months, including; PerfectHome, Whitby Seafoods, Rosemont Pharmaceuticals and Heckmondwike FB.
“We’re extremely excited to be working alongside the ZenAuto team to deliver a refreshed marketing strategy. It’s great to welcome such a dynamic client, who gives us creative freedom to produce some real top-notch content, which resonates with their target market. We have a lot of exciting stuff in the pipeline for 2020 so just watch this space,” commented Louise Wright, Commercial Director at Punch Creative.
“We don’t sound like your average car leasing company, so it was important to find a partner that understood that and could use it to develop a broad range of campaign activity to help us reach our commercial goals. We’ve seen significant growth on social after only a few weeks so we’re really looking forward to keeping that momentum going. Plus, they’re a cracking bunch to work with, which really makes a difference. Roll on 2020.” said Vicky Kerridge, Head of Consumer Experience and Brand at ZenAuto.