In these (sorry to repeat this word, again) unprecedented times, all businesses want to do their bit to help others, but it is important to help yourself, too.
Simply put, while things are quieter, now is a great time to focus on your own brand. It’s a rare opportunity whereby brands can reevaluate their collateral, gain better insight into their business and improve SEO.
So, why not use this unique situation we find ourselves in to your advantage and evolve your business? Here, we review some of the most beneficial things you can do to ‘spring clean’ your brand.
Review Your Brand Guidelines
Now is a better time than ever to review your brand guidelines. Have your values changed? Maybe you want to amend your tone of voice. Look at your website, too. Make sure your values are reflected on there – after all, your website is the shop window of your business.
Look at everything from the images you use to the information you provide on your site. Do you explain your services clearly enough? Is it easy for clients or customers to get in touch? Would you want to work with you? Now is the time to answer all of these questions.
Refine Your Messaging
Now is also a great time to take stock of the messaging on your website, your social media and your brand collateral. Are all of these channels working as hard as they could be to push your brand message? Like everything, messaging evolves over time.
Consistent messaging and tone of voice is key to communicating your brand story and getting your customers engaged. Our advice would be to use this time to refine, refine, refine and when you think you’re done, refine some more!
Focus on SEO
SEO is one of the most cost-effective ways of getting your business seen. While it might take a bit longer to take effect than PPC, SEO certainly attracts a more consistent amount of traffic to your website, so in the long run, you could see a better ROI.
Use this time to research, analyse and incorporate the best keywords into your web copy to drive more traffic from search engines. Write more blogs and create new videos too. Fresh, regular and relevant content is key to improving your overall SEO.
Look at Your Insights
Take the extra time you have to work out what’s worked well for your business in the past and how you can use this to influence your future. This could be articles that have performed well, social campaigns or even email communications.
Plan Future Campaigns
Get planning! When all of this is over, we’ll be faced with a new normal, and being prepared is paramount to success. Have a plan A, a plan B, heck – have a plan C, B and D if you can! Just make sure you’re ready to put something relevant and insightful out there when these (here comes that word again) unprecedented times pass.
For more help and advice on how to use this time to refresh your brand, or for help with your messaging, please don’t hesitate to get in touch with us – firstname.lastname@example.org.
Stay home and stay safe, everyone!