So far, 2018 has been a year of exciting developments and experiments in the world of creative design. Our Leeds Agency explores four trends influencing the graphic design landscape…
In the past, companies have chosen to stick to a simple colour palette when building their brand. However, in 2018 there has been a rise in the number of companies rebranding, incorporating bright colours to develop a distinctive visual appeal. A prime example of a business that has jumped on this trend is eBay, who recently revamped their existing brand by injecting pastels and bold colours into marketing materials.
This year has seen designers move away from stock images and put their own spin on fun hand-drawn illustrations. A trend which started late last year, custom-made illustrations have really taken off this year as brands look to differentiate themselves even more. What’s more, authentic designs are bound to stand out from the crowd and captivate an audience.
The power of the GIF
The GIF has dominated social media for a number of years, becoming the new emoticon they are primarily used to react to specific scenarios and communicate with friends. Aside from being funny and relatable, GIFs can really add to a post or article in a meaningful way, therefore it’s no wonder that organisations have started to incorporate them into their social media marketing strategy.
Simple, well-designed GIFs stand out from static images in a user’s social feed and enable an organisation to develop a unique online personality.
Make way for bold and artistic fonts, extra large typography and big headlines are making a comeback in 2018. Experimenting with all kinds of typeface, graphic designers certainly aren’t shy this year, mixing handwritten and bold fonts and bringing back serif fonts to print and digital design. Adobe has embraced some of this year’s trends, seamlessly integrating handwritten typography together with bold fonts to make a variety of content stand out.