This year’s theme for International Women’s Day is Break the Bias, encouraging gender equality today for a sustainable tomorrow. Many brands have shown their support this year, using innovative and creative campaigns.
In this blog, our Leeds agency has highlighted five of our favourite International Women’s Day marketing campaigns.
This brand worked with research agency, Perspectus Global, to assess how children are affected by unconscious gender bias. They found that 39% of 5-11 year olds polled thought that women should stay home, and 38% believed men should go to work. From this, the campaign “Imagine” was born, asking people to picture the person who has a certain job title. This campaign really has the shock factor to make the public think and listen.
Who doesn’t love the women of daytime TV? ITV celebrated their female presenters by highlighting the fantastic things they have achieved between them. From 45 million album sales to 65 best-selling books, they really are an inspiration and never fail to make us smile when we’re working from home!
To show their support for International Women’s Day, DC Shoes invited their crew of riders and ambassadors to share their favourite moments of the last year and what keeps them inspired on a daily basis. It’s really insightful to see which female mentors have helped women in a diverse range of specialities, and the positive impact that they have had on their life.
Earth Rise Studio
As an environmental brand, Earth Rise Studio highlighted the importance of climate change being a feminist issue. Women are often more vulnerable to the effects of climate change, with 80% of people displaced being female. Earth Rise Studio used their platform as an opportunity to increase awareness, and the message was received.
St Pancras Station
Today the station surprised commuters by becoming a stage for a series of train-themed micro-operas, created by teams of female composers and librettists. We love that this showcased some fantastic work by women in an extraordinary place. We’ll be visiting the St Pancras Station later this month, for the Hotel Marketing Association Awards that we have been shortlisted for!
To find out what our marketing agency has been up to this International Women’s Day, visit our Instagram.