September 16, 2011

Secrets of the Superbrands

Just wanted to share a link to a brilliant series called ‘Secrets of the Superbrands’. Not just about graphic design – it charts the historic influences behind the success of modern household brands. The series is split into various industry sectors such as fashion, technology & food etc.

Amazing fact of the series;
Red Bull is said to spend “30 to 40 percent” of company turnover on marketing…
(does anyone have the name of their marketing manager !!)
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