Punch welcomes new Commercial Director! - Punch Creative
April 1, 2019

Punch welcomes new Commercial Director!

We are very excited to welcome Louise Wright, our new Commercial Director who has joined Punch having been a client for over 8 years. Louise was formerly a Sales & Marketing Director with over 20 years experience in the hotel industry before joining the agency world.
Widely experienced in developing and implementing sales and marketing strategies across all sectors, Louise’s focus will be about developing relationships, returning investment and creating strategic long term growth for Punch. Louise joining the team ends our search to find the right successor to founding Director David Kirven who was a key part in establishing the agency in 2007. We have enjoyed working with Louise for many years, have shared values and aspirations for the future, so when the opportunity arose we jumped at the chance to bring her on board for the next chapter in our development.

“Marketing can be complex, so we will further develop our agency
to challenge this by being simple and effective. This reflects who we are as a brand. Our clients don’t want problems and complexities, they want clear solutions, ideas, results 
nd a partnership that works. Punch are an agency who I’ve enjoyed working with for many years, so I’m very excited to be part of the team and continue to grow our brand”.

Louise Wright, Commercial Director, Punch Creative
Louise joins as our third director and will be working closely with Ian Shepherd (Digital Director) and Richard Lowes (Creative Director) to provide an effective balance of experience and leadership to our studio team.

“Louise joining us feels like a natural step having worked so closely for so long, Punch value trust and relationships so there is a natural fit in terms of values and personality. What interests us from a strategic perspective is Louise’s vast experience in creating sales growth. We see a gap in the agency market for combining specific sales & marketing support for our clients, where many agencies major on marketing our approach will be to provide both.

Richard Lowes, Creative Director, Punch Creative
We see this as a key appointment for the next chapter in our agency story and can’t wait to get cracking on building our agency for the future!