We were delighted to be approached by John Dyson & Sons to produce a new brochure website to promote their new retail experience in the heart of Leeds city centre.
John Dyson’s new store refit re-opened with a stunning double store, featuring the first Omega Boutique in Yorkshire. Our role was to showcase this stunning new store and highlight their global brands such as Omega, Brietling, Rado and Gucci via a brand new website.
We were tasked in design, build and photography for their new website which needed to include a CMS (Content Management System) to allow the John Dyson staff to maintain and update the site on a regular basis. What was critical to the project was providing the perfect design environment in terms of function, user experience and finally showcasing the product.
The design features ‘shop window’ areas throughout the website enabling the John Dyson team to deliver critical brand awareness and product ranges. On the homepage we have installed a key feature where the staff can deliver their own brand messages and edit the sales areas to react to trends or highlight new products.
[blockquote]As creating a website was particularly daunting, Punch Creative were on hand to assist and make the whole process a whole lot easier. With us being relative novices when it comes to web production, Punch Creative was both easy to maintain, whilst at the same time showing an extremely professional web production.
Nick O Conner
Omega Boutique Manager
[/blockquote] The site also features a news section (driven by the John Dyson staff) which is also social media friendly meaning that they write one article on their website and this is posted across facebook and twitter, saving valuable time and effort.
The site also features and intelligent search system which allows the users to search within a range via unique product characteristics for instance if you like omega watches you can search via Automatic, bracelet, quartz, chronograph.
Crucially the new website is a reflection of the John Dyson retail experience and a vital tool to establish the brand as a major luxury jewellers in Yorkshire.
Website design and build site
Intelligent product search
Full merchant tools
Registration for members
Full CMS backend
Social Media friendly
visit the website at: www.johndysonjewellers.co.uk
August 31, 2012