Overview
The Tenet Group is one of the country’s leading IFA networks. As an association of independent financial advisers, they offer market-leading support and advise firms in reaching their growth potential.
Their services include financial planners and advisers, and mortgage protection advisers. They’re a well-established and dominant force within the industry.
During our time working with Tenet, they’ve been a finalist for Best Advice Network at the Professional Adviser Awards several times, even taking home the award in 2021.
Our services:
- Design and creative
- Content marketing and copywriting
- Video and animation
- Digital spend
- Brand development
- Marketing and lead generation campaigns
We’ve held a long-standing, integrated agency partnership with the Tenet Group over the last decade, making them one of our longest client relationships!
Process
When we first began working with Tenet, our efforts were largely focused on creative campaigns and design – specifically producing their members’ magazines.
In recent years we’ve broadened our approach to a total brand solution. This has included the creation of video content, content marketing, digital spending, and member acquisition campaigns. The span of the support we could offer proved to be a great fit, helping the Tenet Group to expand over the last decade.
“Punch have been a key agency partner for the Tenet Group for many years. Their role has evolved with our need over time, and we benefit from having an agency partner who can offer a range of support across their full team from digital marketing to creative brand activation. Tenet are a growing brand so it’s really important for us to be working with an agency who support our big ambitions.”
Ben Wright
Director of Strategic Development, Tenet Group
Outcome
The heart of the support we provide Tenet is strategic and focused on brand reputation, but also covers a wide range of needs such as taking their adviser conference digital during the Covid-19 pandemic.
Over the last ten years, almost every person in the Punch team has contributed to the brand-building work we’ve provided them, pushing us to develop with them and refine our skill sets in audience growth, analysis and internal brand application.
