A New Creative Direction for Symphony
When we first met Symphony, they asked us to provide them with a new and creative design direction to their in-store POS graphics for their key kitchen and bathroom ranges. Because their existing marketing material did not reflect the product experience, we needed to come up with a new strategy.
To reflect the product experience rather than simply tell people what the product is, we created a suite of lifestyle statements using product imagery alongside lifestyle shots. The key to our approach was to create a range of POS materials that engaged people with the product using print and digital media.
Our creative included consideration of design style, brand voice, lifestyle imagery and print format. Following our design pitch, we were asked to produce a full range of POS materials for their retail marketing support.
The prototype designs were installed in Symphony’s test retail showroom and their independent retailers were invited along to experience it and provide feedback. This feedback was so positive that a full roll-out was agreed.
As well as a new creative direction, our wider team supported Symphony with brand development, individual product marketing, multi-page publication design and video production.