Outdoor Inns_

Brand development and marketing
strategy for unique hospitality venture

Header image for outdoor inns showing an eco cabin with the text 'No fuss, just fun'

Overview

Outdoor Inns are a hospitality business with off-grid, eco-friendly cabins in areas of outstanding natural beauty, heritage coastlines, and national parks.  

The cabins were created as a retreat where adventure is always within reach. With a fully stocked kitchen, comfy bed, and cozy living room, the cabins offer everything you need and nothing you don’t. 

Outdoor Inns sought simplicity for their cabins, and they wanted the same for their marketing, looking for a partner to build a unique brand identity and implement a go-to-market strategy. 

Our services:

  • Brand development
  • Creative design and video
  • Content marketing strategy
  • Technical SEO copywriting
  • Website development
  • Strategic social media
  • Performance marketing

An older couple with a dog rest in front of a tree with Outdoor inns branding and the text 'More time to mess around'

A dog swims in the river with a stick in his mouth and the text around him reads 'No fuss just fun'

Process

With limited resources within their team and the need to develop their brand beyond just a logo, they were unsure where to begin with their marketing efforts and what to prioritise.  

The process involved comprehensive brand development, from creative design to defining audience personas and tone of voice.

We provided hospitality consultancy and implemented a content marketing strategy. We also developed their website and optimised their SEO strategy to increase their bookings.  

The Outdoor inns brand guidelines sit on a light pink background
two little girls share a lolly pop with the text 'Just Fun'

Outcome

A clear differentiated brand that sets them out from their competitors with full understanding of their target audience, and how and where to reach them.

Outdoor Inns also saw an increase in social media followers, 125% more website visitors, and a 6% CTR from performance marketing – triple the industry standard.