Life Fitness - Punch Creative

Life Fitness

Digital product marketing for a global fitness brand

As a household name in the fitness industry, we were really excited to be asked by Life Fitness to provide a range of materials to support brand awareness within the health club environment. Our creative team developed a range of solutions, including design guides to using fitness equipment, large format print graphics and a range of member support materials which would enable individual health clubs to engage and retain their memberships.


Our primary objective was to develop a digital brand journey to tell the Life Fitness story to health and fitness industry and raise brand awareness. We also focused on raising awareness of Life Fitness’ product offering. We did this through a range of services and consumer-facing materials designed to mirror the end-users fitness journey as a lifestyle choice.


Our client support includes:

  • Creative design
  • Brand development
  • Individual product marketing
  • Website design and build
  • Digital brand presentations
  • Exhibition design.