Breast Cancer Haven
Branding and Fundraising Campaigns
Breast Cancer Haven is our charity of choice here at Punch, so we love nothing more than getting involved with branding and fundraising projects for them.
We were approached by our client in 2018 as they were in need of a strategic marketing campaign to increase awareness and engagement during Breast Cancer Awareness Month.
In order to raise awareness of emotional, practical and physical support services, we created a heartfelt video – speaking to visitors of Breast Cancer Haven and how the charity supported them and their families. We also developed a range of promotional materials, including website banners, posters, animated social posts.
Task
Not only did we run a successful campaign, but the Punch Bunch got heavily involved in fundraising – running a day full of activities. This included a bake sale, pub quiz and raffle, and all proceeds were donated to the Leeds-based cancer charity. The campaign saw a 51% increase in website traffic, 62% increase in newsletter signups and 400% increase in Facebook impressions from our animations. The campaign was a real hit with supporters and partners and saw many people develop innovative fundraising ideas to support the charity, from sponsored walks, runs and cycles to bake sales and office games.
Blossom Fashion Show
Following the success, we went on to develop the branding for the Blossom Fashion Show – creating the show program, pull-up banners and social graphics.
Annual Ball Branding
Another fantastic project we’re proud to work on is the branding for the annual balls which Breast Cancer Haven host. In 2020, the theme was The Great Gatsby and our team created some show-stopping designs.
Getting Involved
We’ve also supported Breast Cancer Haven by taking part in the Leeds 10k, our own Bake Idol, the Big Tea Cosy and most recently, the 2.6 Challenge.