Integrated creative and digital services to activate a brand.
Anabas are a boutique FM services supplier with a unique proposition to a specific target audience. Our relationship began when our digital team were invited to pitch ideas to redevelop their online brand experience. We proposed a totally new UX to better represent their culture, but also a remodelling of the website to become a far more efficient content marketing tool.
An experience to reflect the real brand.
Having redeveloped the website, the second phase of our project was to activate the new brand across wider digital and print marketing. This included lead digital nurturing campaigns around animated brand journey concepts and developing the client journey with the business development team.
Brilliant basics – the importance of brand trust.
Our development of the Anabas brand demonstrated the importance of a clear proposition to market that was reinforced by effective brand marketing. Anabas do lot’s of clever things in terms of client services, but these are underpinned by their brilliant basics value proposition that focuses on courtesy, delivering exceptional service and great experiences.
Our support for the client covers:
- Brand development
- Website development and ongoing UX
- Lead generation campaigns
- Activation of brand across print and digital
- Engagement surveys
- Video content