September 13, 2011

Project Focus: Cedar Court Hotels

Cedar Court Hotels
[blockquote]“From the beginning Punch helped to give our branding a sense of continuity it was missing. Since then their team has worked on our sales and marketing activity and produce quick, effective & creative design work to a simple price structure when they are called upon. We needed to raise our game to reflect the Cedar Court brand and Punch have
enabled us to do this”

– Maria Florou, General Manager, 
edar Court Huddersfield/Halifax
[/blockquote] We were originally introduced to Cedar Court because they had a need to consolidate their brand presence. Because of the nature of their business, different people at different Hotels were producing branded material that was not consistent. Our first job was to refresh their existing brand and produce a set of simple guidelines to ensure this could be easily applied in the future.
[quote_right]To support their needs properly we often need to react quickly to a creative brief so the client can capitalise on an opportunity to bring new products and services to their clients.[/quote_right] Cedar Court are Yorkshire’s largest independent hotel collection and as such have a large and varied need to promote themselves. To do this we were asked by Bonner & Hindley, a leading industry marketing specialist, to form a working communications team by adding our creative ideas and graphic design visuals to their marketing strategies.
Very quickly we were providing fully integrated creative support on a range of projects including brochures, flyers, press adverts, photography, exhibition banners and online work.
The hospitality industry is competitive and fast moving and Cedar Court are proud of their regional identity and the brand they have built up over time. To support their needs properly we often need to react quickly to a creative brief so the client can capitalise on an opportunity to bring new products and services to their clients.
Original Cedar Court Hotel Identity

[blockquote]”We have been working with Punch to support Cedar Court for over 4 years now. Punch are available to put creative visuals to our marketing ideas and follow those through to completion with us. Our work is varied, from simple flyers and press adverts to full blown marketing campaigns. The important thing for us is Punch’s approach is always the same, they are approachable,  creative and have the experience to deliver their projects on time and on budget – every time”.

– Dan Jeffrey, Bonner & Hindley Communications
[/blockquote] [quote_right]We have worked hard with Bonner & Hindley to define their Leisure offering along side their Corporate and Food & Beverage services in fresh and creative ways[/quote_right] The Cedar Court brand means different things to different markets. We have worked hard with Bonner & Hindley to define their Leisure offering along side their Corporate and Food & Beverage services in fresh and creative ways – most recently with the ‘taking care of you’ campaign – launched via a range of print and online media.
For us, the best thing about working with Cedar Court is the variety of design projects we are asked to be involved with, and the platform we are given to work alongside their general managers to represent the Cedar Court brand throughout the region and UK wide.
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Creating The Grand…
Having successfully implemented the group branding Punch were then asked to create a 5 star version to apply to their new luxury 25 million pound Hotel and Spa in York – The Cedar Court Grand. It had to have synergy with the group brand, but also reflect it’s unique status in the portfolio.
Initially creating an identity for the Grand was a challenge, it was little more than a building site when we first visited it, but we had to find a way to capture the public’s imagination about what was to come…
Our first campaign was ‘Inspired by the City’ in reference to the historical status of the building itself. At that point there was nothing to show people ! so we build up a level of expectation through words and images that created a sense of anticipation about what was to come.
[blockquote]“Punch have worked with me during the completion of the Grand to produce a 5 star brand and identity which has enabled essential 
pomotional work – ahead of our opening to the public and beyond. There have been logistical problems as the building is at varying stages of completion, but Punch continue to work closely with 
myelf and the marketing team to produce 
cretive design and print work which reflects 
thisprestigious new Hotel”

– Andrew Coney
 General Manager, 
CedarCourt Grand, York.
[/blockquote] Since our first campaign the building is now fully operational and has built a personality and reputation of it’s own, one that we continue to promote through a variety of marketing collateral.
We are proud to promote the Cedar Court brand in both its group and 5 star brands. They are an organisation with fantastic Yorkshire heritage and a broad appeal – and a constantly evolving creative need for exciting and imaginative graphic design to help them stand out against their competition.
[divider_space] [note_box style=”box_light_gray border”]Client Brief;
Look at refreshing the group branding and bring it’s visual identity in line with the modern ethos of Cedar Court. Beyond that, create a suite of print and digital design material that will engage people with the Cedar Court brand.
Creative Support;
Brand creation, photography, illustration and print management. Creative campaign work and graphic design for all elements of print and digital media.
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