[blockquote]I recently undertook a rebrand for my business, and approached various companies about doing the design work. I decided to work with Punch Creative because I felt they best understood my requirements and would be most prepared to work with me to achieve the results I wanted.
Throughout the process I have been impressed by their creativity, their expertise on branding, and their willingness to work collaboratively with me. The final brand they have created has exceeded my expectations, and I am confident that is it going to be a hugely powerful tool for my business over the coming years.
– Paul Broadie, Manto Creative Media[/blockquote]
Manto.tv was a great brand for us to work on, because they are a creative company who were excited to try some totally new ideas to raise their public profile.
Manto are a video production company, producing work for a variety of digital media so their new brand had to consider this above it’s print application. Our brief was to represent Manto in an exciting but professional way, web video is an increasingly important platform for Manto so our research included a lot of new media brands.
[quote_right]Having a wider knowledge of our clients lets us begin the creative process, considering their business in terms of its personality and how we can ensure it is seen in the most positive light possible in the future.[/quote_right]
The birth of a new brand.
To begin with, we always take as much time as possible to chat to our client. This helps us get to know their business better and importantly find out what makes them tick, the type of clients they currently have, and who they aspire to work with in the future.
Having a wider knowledge of our clients lets us begin the creative process, considering their business in terms of its personality and how we can ensure it is seen in the most positive light possible in the future.
Graphic design is about communication, not just in the terms of written words but visual language. An effective piece of design should begin to communicate it’s message before you have chance to read it over.
In relation to Manto, our main reference points were digital media brands, we also wanted to build a subconscious link to brands who use video content and are well know and respected.
Following many initial ideas, drafts and discussions with Paul we developed the style that was to become the new brand. The overall look we developed is a glass ‘Play’ button housing the Manto name. Our idea is to feature this heavily in their showreel graphics and have it become a signature ident for all Manto projects.
We think the end result will form a strong identity for Manto, it represents the company and the people who work for it well and importantly it will give us options to use it with different creative applications in the future to help showcase the great work Manto do.
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