Best International Women’s Day Marketing Campaigns of All Time

Best International Women’s Day Marketing Campaigns of All Time_

 

Every year, on March 8th, brands around the world celebrate International Women’s Day. This is a day that celebrates the achievement of women all over the world, as well as calling for gender equality. In this blog, our Leeds agency has highlighted some of our favourite International Women’s Day marketing campaigns of all time.

 

CPB London

This brand worked with research agency, Perspectus Global, to assess how children are affected by unconscious gender bias. They found that 39% of 5–11 year olds who were polled thought that women should stay home, and 38% believed men should go to work. From this, the campaign “Imagine” was born, asking people to picture the person who has a certain job title. This campaign really has the shock factor to make the public think and listen.

Tow billboards face each other in a corner with the text reading 'Imagine a CEO? Is it a man' and 'Imagine someone crying in the office. Is it a woman?'

(Image Credit: Campaign)

 

Vans – ‘Always Pushing’

Vans have never been a brand that shies away from its female audience, even utilising social media to showcase their diverse offering with @Vansgirls. This year they decided to highlight some of the female skaters that have represented their brand with a video focusing on skateboarder Lizzie Armanto. The ‘Always Pushing’ Campaign shines a light on women in front and behind of the camera, while remaining perfectly on brand for the alt footwear company.

Take a look at the video here.

 

Hershey – ‘SHE bar’

For the fourth year in a row, confectionary giant Hershey have brought back their limited-edition Hershey’s SHE Bar. This excellent marketing move by the company has become synonymous with their International Women’s Day campaigns as the bar makes the perfect gift for all the women in your life, as well as attracting great press for the brand with the striking imagery. But it’s more than just performative as Hershey’s collaborated with Girls on the Run for this campaign.

Check out more here.

 

ITV

Who doesn’t love the women of daytime TV? ITV celebrated their female presenters by highlighting the fantastic things they have achieved. From 45 million album sales to 65 best-selling books, they really are an inspiration and never fail to make us smile when we’re working from home!

The image shows the women of ITV stood taking a group picture wearing shades of pink for International Womens Day.

(Image Credit: Amy Brammall, ITV)

 

Pepsi – ‘She is PepsiCo’

With a 2023 Garner Survey showing that women made up 41% of the total supply chain workforce, it’s fantastic to see such a large corporation paying homage to the women in these roles. The campaign saw PepsiCo delivery trucks rebranded with the names and faces of women employed within their supply chain.

 

DC Shoes

To show their support for International Women’s Day, DC Shoes invited their crew of riders and ambassadors to share their favourite moments of the last year and what keeps them inspired daily. It’s insightful to see which female mentors have helped women in a diverse range of specialities, and the positive impact that they have had on their life.

A collage of women in black and white

(Image Credit: DC Shoes)

 

Earth Rise Studio

As an environmental brand, Earth Rise Studio highlighted the importance of climate change being a feminist issue. Women are often more vulnerable to the effects of climate change, with 80% of people displaced being female. Earth Rise Studio used their platform as an opportunity to increase awareness, and the message was received.

 

St Pancras Station

The station surprised commuters by becoming a stage for a series of train-themed micro-operas, created by teams of female composers and librettists. We love that this showcased some fantastic work by women in an extraordinary place.

 

That’s a wrap on our top International Women’s Day Marketing Campaigns of all time. We’re always delighted by the creativity of brands to highlight key issues and we can’t wait to see what comes next year.

To find out more about our marketing agency in Leeds, contact us today.