Best International Women’s Day Marketing Campaigns of 2023

Best International Women’s Day Marketing Campaigns of 2023_


Did you know International Women’s Day is on the 8th of March every year? This year’s theme is ‘Embrace Equity’. The aim is to get people talking about why equal opportunities aren’t enough. Click here to find out more about the campaign.

Every year is an opportunity for brands to show their support with famous campaigns. In this blog, our marketing agency in Leeds lists the best International Women’s Day Campaigns of 2023.


Barbie – ‘You Can Be Anything’

Future generations of girls need role models. That’s why in this famous campaign, Mattel have created Barbie dolls in the form of seven female leaders. Big names in science and technology have been represented, in order to inspire.

Read more about the marketing campaign here.

The campaign image for the Barbie 2023 IWD campaign showcasing a variety of Barbie dolls inspired by leaders across industries stood in a line up.

(Image Credit: Mattel)


Mercedes-Benz – ‘Be One of Many’

“It’s time that women are no longer the exception but surrounded by many other women.” – Mercedes-Benz. This brand strongly supported the theme of International Women’s Day, sharing a video ad that challenges opinions.

You can watch the ad here.

A screenshot from the Mercedes-Benz International Women's day ad showing a large chess board with women in white stood as players on one side and men in black on the other.

(Image Credit: Mercedes-Benz)


ITV – The Women of This Morning

This is an amazing follow-up to 2022’s ITV International Women’s Day campaign! This year, presenter Holly Willoughby was joined on This Morning by the many women that work hard every day to put the show together. She also delivered a speech to give these women the recognition they deserve.

Read more here.


French Connection – ‘Women Can’

We certainly can! For this marketing campaign, UK based fashion brand French Connection partnered with feminist organisation, Young Women’s Trust. The brand released limited edition shirts embroidered with inspirational quotes. 20% of the total revenue will go to charities. This is a perfect example of actions speaking louder than words.

You can shop the shirts here.


Häagen-Dazs – ‘Women Who Don’t Hold Back’

This brand really has gone all out! They’ve launched a global rebrand across all their shops, digital and social platforms, adding the line ‘Rose Mättus, Woman Founded Business, Established 1960’ alongside the Häagen-Dazs logo.

They also launched The Rose Project, where you could nominate women who deserve recognition. Take a look at the 50 shortlisted women here.

The banner used by the ice cream company for their 2023 IWD campaign with an illustration of the founder along with the campaign slogan on a polka dot background.

(Image Credit: Häagen-Dazs)

It’s safe to say that in 2023, there have been some incredible marketing campaigns from brands celebrating and uplifting women.

To find out our creative agency in Leeds’ favourite International Women’s Day campaigns of all time, visit our blog.