Jay-Be Guest Beds - Punch Creative
September 13, 2011

Jay-Be Guest Beds

We are proud as Punch to be working with Jay-Be Guest Bed Specialists on their ongoing brand strategy.
They are a family run company based in Yorkshire who design and produce their product range from within the UK, supplying some of our largest retail brands such as Tesco and Debenhams.
Jay-Be are an exciting brand to work with, our immediate involvement was concentrated on analysing their brand. Our brief was to assist in refreshing the brand and move it onto the next level – to be in line with the aspirations of the company.
Working closely with their marketing team we helped to develop the identity to suit the new modern product portfolio and built in a sub-brand product structure to enhance its commercial potential.
Our work has focused on two areas of the brand;
Consolidation of the brand rules
Development of a brand style guide – to consider product and photography
We are now working on the full range of Jay-Be marketing collateral, starting with their product photography, website and trade exhibition in September…we look forward to our relationship going from strength to strength!
[blockquote]After working with the same marketing agency for over 15 Years, finding a new partner to work with into the next generation was always going to be a challenge.  After meeting several ‘Design / Marketing Agencies’ Punch Creative stood out because of their industry knowledge and ability to support Jay-Be on our full range of marketing projects. We began by reviewing the brand, considering its wider applications including photography, press adverts and any collateral our retailers may require.
Jay-Be have many exciting plans for development in the next few years and Punch are an important member of the team; available as I need them to support us across the board and discuss future ideas and strategies.  We are proud of our corporate identity at Jay-Be and we see our partnership with Punch as an important contribution to our success.

– Roger Durrans Jay-Be
[/blockquote] Creative Direction for the debenhams photoshoot