Duresta retail product video for Harrods - Punch Creative
September 4, 2012

Duresta retail product video for Harrods

Just a quick blog this week to show a nice little branded video we designed for Duresta in their retail environment at Harrods.
We are in the middle of launching their new brand image, developing it from a more traditional appearance to reflect a new contemporary classic approach to their furniture design. This has been introduced with our new Duresta logo, designed to reflect the evolution of the brand itself.
This video acts as a piece of point of sale in Harrods, accompanying their product catalogue (which we are also updating) to represent their brand image.
The video itself was storyboarded and developed by Punch – and produced by our partners at Manto.tv – to show people the story behind the Duresta brand – what is involved in making their furniture.
It is also being used as a sales tool as Duresta representatives seek to show the value in Duresta as a classic British brand in new emerging foreign markets across the world.
Anyway, enough waffle…here it is

This project marks the beginning of a busy period of projects for Punch and Duresta. Next up is their major product brochure to be launched in time for their Longpoint furniture exhibition…to be followed by an International brochure, major new video project and a host of online developments.
Watch this space!