Influencer Marketing_

Influencer marketing: Turning influence into impact

What was once a niche approach has now become a vital component of brand promotion: meet the influencer. Whether you’re a startup or established corporation, including influencer marketing is no longer an option, it’s a necessity for staying relevant. It’s all about sparking genuine conversations, creating a buzz, and driving traffic.

Influencer content is driven by emotion. People want to feel included, like part of a community. This is not a trend, it’s a movement. In a time where trust is the driving force of a brand’s success, influencer marketing is an easy solution to build credibility. With direct access to over 30 million influencers, we work with everyone from the big-names to the nano-newbie. A digital marketing agency will unlock a new audience, offering you a unique opportunity to speak with your people. One that feels authentic, and insanely engaging.

There’s no one-size-fits-all approach here. We forge real connections, in a way that’s aligned with your brand values. From one-off campaigns to always-on activity, we’ll handle the entire process from sourcing right through to reporting.

  • Increased brand awareness
  • Build credibility and trust
  • Improved user-generated content
  • Cost-effective and targeted marketing
  • Enhanced SEO with increased mentions & backlinks
Woman setting up camera and ring light

Creativity is the fuel for our digital PR

From bold visuals to authentic testimonials, we work with influencers to showcase your products in a way that resonates with their audience. We’ll co-create content that entertains, educates, and inspires. You’ll not only stand out in a crowded digital landscape, becoming the brand to watch, but you’ll naturally build a loyal consumer-base that returns, again and again.

Digital PR: Where science and imagination combine

A big advantage of influencer marketing is its measurability. You can track the performance of campaigns with precision, monitoring the metrics that really matter. By being data-first, you have the flexibility to refine your business strategy, optimise partnerships, and allocate resources effectively. There’s no longer a need to cast a wide net, hoping to capture a couple potential customers. With the power of authentic partnerships, you can leverage social proof to reach the right people (and by that we mean the ones who’ll actually convert!)

Influencer marketing services

01

Define

We’ll pin down the aims of your campaign, identifying KPIs that we’ll track, before diving into the user experience and customer journey.

02

Strategy

Next, we’ll decide the right target audience, the right social media channels, and the right type of influencers.

03

Outreach

While identifying creators, we’ll analyse their performance metrics and audience demographics to make sure they’re a good fit.

04

Brief

We’ll then reach out with a value proposition, and negotiate rates, delivery types and deadlines.

05

Activate

Then, we’ll support your influencers on a phased rollout and content plan, ensuring everything goes out as expected, when its expected.

06

Monitoring

We’ll regularly check in with your creators, and each campaigns performance, making adjustments were necessary to get the best results.

07

Amplification

To maximise your success we’ll boost posts on any owned channels, releasing content in a thoughtful way that gives you the most impact.

08

Reporting

We’ll report back to you split by influencer, and campaign objectives, tracking results to determine ROI and earned value.

09

Analysis

Now it’s time for our integrated agency to nurture long-term partnerships with the best-performing influencers, making sure that your ROI stays high across future campaigns.

Man talking to woman

Why don’t you influence us with your details…

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