Did you know International Women’s Day is on the 8th of March every year? This year’s theme is ‘Embrace Equity’. The aim is to get people talking about why equal opportunities aren’t enough. Click here to find out more about the campaign.
Every year is an opportunity for brands to show their support with famous campaigns. In this blog, our marketing agency in Leeds’ Content Strategist, Zoe, lists the best International Women’s Day Campaigns of 2023.
Barbie – ‘You Can Be Anything’
Future generations of girls need role models. That’s why, in this famous campaign, Mattel have created Barbie dolls in the form of seven female leaders. Big names in science and technology have been represented, in order to inspire.
Read more about the marketing campaign here.
Mercedes-Benz – ‘Be One of Many’
“It’s time that women are no longer the exception but surrounded by many other women.” – Mercedes-Benz. This brand strongly supported the theme of International Women’s Day, sharing a video ad that challenges opinion.
You can watch the ad here.
ITV – The Women of This Morning
This is an amazing follow-up to last year’s ITV International Women’s Day campaign! This year, Holly was joined on This Morning by the many women that work hard every day to put the show together. She also delivered a speech, which gave these women the recognition they deserve.
Read more here.
French Connection – ‘Women Can’
We certainly can! For this marketing campaign, French Connection has partnered with feminist organisation, Young Women’s Trust. They brand has released limited edition shirts embroidered with inspirational quotes. 20% of the total revenue will go to charities. This is a perfect example of actions speaking louder than words.
You can shop the shirts here.
Häagen-Dazs – ‘Women Who Don’t Hold Back’
This brand really has gone all out! They’ve launched a global rebrand across all their shops, digital and social platforms, adding the line ‘Rose Mättus, Woman Founded Business, Established 1960’ added alongside the Häagen-Dazs logo.
They have also launched The Rose Project, where you can nominate women who deserve recognition. Find out more here.
It’s safe to say that this year, there have been some incredible marketing campaigns from brands. To find out our creative agency in Leeds’ favourite International Women’s Day campaigns of all time, visit our blog.