Over the last few weeks, there has been a huge rise in internet use due to the lockdown. While the real world may seem like it’s on pause, customers/clients are still in need of information, services and products, so it’s vital during these moments of higher search exposure that your website is visible for your search terms.
There has actually been a large increase in businesses stopping all PPC and paid spend to concentrate solely on the optimisation of their website. Why? Because there are a lot of benefits to focusing on SEO.
Why is SEO so important?
Organic SEO is the most cost-effective method of maintaining your business. It attracts a lower but more consistent amount of traffic to your website than PPC, so its ROI is far greater in the long run.
By not taking any action and going into a ‘website hibernation’, there’s a chance businesses could come out of the other end of this crisis to find their websites have dropped dramatically through the ranking and competitors have absorbed their online users.
Two basic things all brands can do:
1. Keyword optimisation
Use this time to research, analyse and incorporate the best keywords into your web copy. This will help drive more traffic to your website from search engines.
2. Fresh content
Make sure your website sees regular fresh content, for example blog posts, videos and news. It’s also important to ensure all your content is relevant. If you’re reactive to what your customers/clients need, you’re more likely to retain their loyalty going forward.
We understand that these unprecedented times can be unnerving and it can be tempting to pause all SEO activity. This is why it’s important to consider the above before making any decisions.
For advice on SEO at this time, send us an email – firstname.lastname@example.org – and a member of the Punch team will be in touch.