Everyone loves Christmas, from buying presents to putting up those fancy tree decorations. For online businesses, this time of year offers many opportunities to capture sales or interest that you may not get at other times of the year. With a proper marketing strategy, you can see a huge uplift in sales and interest in your website or products.
Here at Punch, we have conducted a number of marketing exercises over the years to help our clients grow and make the most of the Christmas period. Here are a few simple examples of ways you can do the same for your website.
Plan Ahead
The most important stage of increasing conversions throughout the Christmas period is to plan ahead. If you are thinking of taking up any of the steps below, it is a good idea to check if you are actually able to implement them without making a loss or risking the business long term.
Another part of the planning stage is to review your competitors’ strategies and prices. If you are aiming to increase sales, it would be advisable to check if you can reduce the cost of your products to inline or below other companies.
Sale & Offer Banners
When a user visits your website, the first thing they see before making any interaction is your homepage banner or slider. This is why this area is often used to promote sale messages, such as discounts or promotional codes. During the Christmas period, this is an essential section of your website which needs to be updated as soon as possible to promote any offers you are pushing.
Pop-Up Messages
Another effective method you can implement on your website is to create a popup message. This is an in-your-face marketing tactic and requires some level of interaction, which ensures the user views the intended message. A good example of a popup promotion can be seen above.
A promotional countdown timer is also a successful method. This gives the user a sense of urgency and pushes them to purchase within the given time frame. This can either be a full section on the website (as shown above) or a simple timer shown on the product or basket pages.
Email Marketing
Christmas is one of the most popular times of year for users to be interested and interact with email marketing tactics. There is a fantastic opportunity to capitalize on this with any offers or promotions you have. Implementing a newsletter signup form on your website is essential, allowing you to easily capture interested users’ email addresses. An easy way to increase the interest in this signup process is to offer an exclusive promotion code to newsletter subscribers only.
Email marketing can also be sent out to existing customers who have ordered from your website over the years if they have accepted marketing upon ordering. An example of some simple Christmas marketing promotion emails can be seen above.
Update or Create Marketing Channels With Offers
Updating your marketing channels with offers or promotions is very important during Christmas. This means regularly updating your social media with posts, videos or stories to make your audience aware that you are pushing some new offers during Christmas.
Another marketing win is to create a social media marketing campaign. This gets your offers out to a wider audience who may not already know of your company. If you use google shopping channels, it is also important to add any coupon codes so these can be seen when browsing the shopping sections.
As you can see, there are many opportunities at Christmas to increase website conversions. By driving more traffic to your site and implementing the steps detailed above, your business is sure to grow. Take a look at our portfolio to see how we have successfully executed website conversion strategies.