As a full service marketing agency, we’re perfectly positioned to share some valuable insights on how to optimise your LinkedIn profile or page. In this blog, we’ll dive into the nitty-gritty details, giving you actionable takeaways you can use today. Our aim is to position you as an industry expert while keeping an approachable and down-to-earth attitude that resonates with your target audience.
Let’s dive into the key strategies that will transform your LinkedIn page or profile into a powerful tool for networking, showcasing your expertise, and driving meaningful connections within your industry.
What does it mean to optimise your LinkedIn profile?
An optimised LinkedIn profile or page means that every section is complete, posts are published consistently, and all content reflects your knowledge and personality. It should show audiences who you are, what you do and why you are an expert. Most importantly, it should be unique to stand out to your target audience.
What are the benefits of an optimised LinkedIn profile?
When you have an optimised LinkedIn profile or page, it gives you the best advantage to reach the right people and differentiate yourself from others. The LinkedIn algorithm ranks optimised profiles higher in searches, making your brand or profile more visible. It also builds trust and a strong reputation for those who might want to connect or follow you.
How do I optimise my LinkedIn for SEO?
To optimise your LinkedIn page or profile for SEO, start by defining a short list of relevant keywords that align with your professional expertise and industry. These keywords should reflect the skills, experience, and services you offer. Once you have your list, strategically implement your keywords throughout your profile. Don’t try to sound too fancy, and make sure you avoid keyword stuffing (overusing your keywords – makes you sound like a robot and the algorithms know it). Instead, focus on creating compelling and well-written content that seamlessly integrates your chosen keywords with your personality.
What makes a winning LinkedIn profile?
Our Leeds marketing agency shares 10 expert tips on how to optimise your LinkedIn page or profile to stand out and reach your goals:
Keep it fresh: Update your profile every six months
Let’s face it – nobody likes a stale profile. To position yourself as an expert, it’s essential to maintain an up-to-date and relevant LinkedIn presence. Set a reminder to revisit your profile every six months, ensuring your experiences, accomplishments, and skills accurately reflect your professional journey. LinkedIn will see you’re an active and up-to-date account, and reward you with better reach.
Memorable headline: Make it pop with keywords
Your headline is like a tagline for your professional brand or business. Any time someone views your post or visits your profile, the first thing they see is your name and headline. Catchy, keyword-rich headlines are the key to grabbing attention and making a lasting impression. Craft a headline that features your job title, product or service prominently. Good headlines keep it short and sweet, and showcase your expertise. The best headlines also spark curiosity, leaving people eager to learn more about you.
Complete all page or profile sections: No stone unturned
Think of your LinkedIn profile as a digital portfolio. Leaving any section incomplete is like forgetting to include something that could land you your next lead or customer. Tequia Burt, Editor in Chief at LinkedIn Ads Blog, says “pages with complete information get 30% more weekly views”. You can read her full article here: 12 Ways to Improve Your LinkedIn Page in 2023. Take the time to fill out each section thoroughly, from your experience to your skills.
Unique bio: Reflect your personality
While it’s tempting to stick to a generic bio, it’s time to break free from the mould! The bio section is the most fluid and customisable part of your whole LinkedIn page, and a personalised bio will make you memorable and approachable. Inject your personality, passion, and authenticity to truly differentiate yourself or your business. You could tell a story, explain your mission, or define your unique approach to something. Don’t forget the keywords!
Recommendations and endorsements: Let others speak for you
You know when you’re searching for a restaurant, and you look at the reviews? That’s exactly how it works on LinkedIn. There’s nothing quite like having others vouch for your skills and expertise. Encourage colleagues, clients and mentors to leave recommendations on your profile. Seek endorsements for your key skills to validate your abilities. These testimonials add credibility and create trust in your professional capabilities.
Harness the power of scheduling: Stay ahead of the game
We’re all juggling multiple tasks, so why not make life easier by scheduling? LinkedIn now has their own in-platform scheduling tool, so you can plan the optimum time for your posts to hit the feed. Planning and scheduling your LinkedIn posts in advance also ensures consistent engagement with your network. By staying active and visible, you’ll maintain a steady flow of meaningful interactions.
Embrace shorter form posts: Think snackable and impactful
So many people think LinkedIn still loves a longer-form post, but in an era of fleeting attention spans, being brief is your secret weapon. Share your insights, ideas, and industry knowledge through shorter form posts. Craft concise, punchy content that delivers value and encourages engagement. If you get people thinking, you get people talking, and your post will do the work for you. Remember, quality over quantity.
Always add to the conversation: Be an engaging participant
LinkedIn isn’t just a static platform for self-promotion; it’s a vibrant community of businesses and professionals. Actively engage with others by commenting on posts, joining relevant groups, and sharing insightful perspectives. Adding value to discussions showcases your expertise and helps you build valuable connections. This works both ways: always respond to comments on your own posts to truly nurture connections.
Unleash your authenticity: Show your true colours
LinkedIn doesn’t have to be a monotonous sea of corporate jargon. Ditch the buzzwords and let your personality shine through your content and interactions. Human content is being prioritised on LinkedIn right now, so be authentic, share your quirks, and let people see the real you. Embracing your uniqueness helps you stand out and attracts like-minded professionals.
Post consistently: Stay visible
As with all social media, consistency is key! Posting around 3-5 times a week allows you to stay on your connections’ radar and increases your chances of reaching a wider audience. Mix up your content by sharing industry news, thought-provoking articles, or personal insights. By staying active and consistent, you’ll enhance your visibility and foster meaningful engagement with your network.
Remember, optimising your LinkedIn profile is an ongoing process. By implementing these tips and finding your own unique approach, you’ll position yourself as an expert everyone wants to be around. Now go forth, optimise away, and let your professional journey flourish on LinkedIn!
Need some help or advice on social media marketing? Get in touch today by reaching out to our Social Strategist, Phoebe, at [email protected].